Back
Rebranding Zimbabwe’s only theatre and revitalizing the country’s last remaining hub for the arts.
DELIVERABLES
Branding, Illustration,
Copywriting, UI Design
TOOLS
Figma
Google Docs
TIMELINE
Three Weeks
Honouring the past,
REimagining the future
For over 90 years, Reps Theatre stood as a cornerstone of performance in Zimbabwe, the first and only theatre of its kind since 1931.
As times changed and the creative landscape expanded, we felt it was time for our space to evolve too. We decided to reimagine the theatre’s identity not as a departure from its legacy, but as a celebration and strengthening of it.
ROOT VALUES, RADIANT VISION
For the first time, we crafted a mission statement and defined the values drawing from Zimbabwe’s three main languages, Shona, Ndebele, and English to reflect inclusivity and a shared sense of belonging.
VALUES
Kusimudzira – empowerment, Ubuntu - community,
Kusika – creativity
Simba – strength, Utando – love
MISSON
Through powerful showcases we embrace Kusika, simba, Utando, Kusimudzira and Ubuntu.
VISION
To promote the arts as a boundless force of creativity and unity — a sanctuary for artists, and a stage where Zimbabwe’s heritage and future come alive.
A NAME WOVEN FROM HERITAGE
The name draws inspiration from the Great Zimbabwe ruins, a symbol of heritage, endurance, and pride. Dzimba dzeZimbabwe, meaning “Houses of Stone,” reflects a solid foundation and a deep respect for history.
The term House was chosen specifically as it represents a space that welcomes everyone, where every artistic voice is valued, and where creative expression takes many forms. We are no longer just a theatre; we are a home for the arts in all their diversity.
A SYMBOL THAT STANDS STRONG
As part of this transformation, we decided to change the logo. We moved away from the traditional theatre masks to a bold new emblem, a square formed by balancing stones, inspired by the Matobo Hills.
This visual speaks to resilience, flexibility, and our ability to adapt,much like stone that weathers time yet remains strong. It captures the spirit of building something lasting, yet open to change.
We also redefined our visual identity with a new colour palette rooted in Zimbabwe’s natural beauty and cultural rhythm.
STONE MEETS SCREEN
The user interface design focuses on creating a clean, modern, and immersive experience that reflects the brand's identity—House of Stone.
Drawing from the sturdy and grounded qualities of the logo typeface, the UI uses structured layouts, strong visual hierarchy, and minimal distractions to guide the user intuitively through the content.
STONE MEETS SCREEN
The user interface design focuses on creating a clean, modern, and immersive experience that reflects the brand's identity—House of Stone.
Drawing from the sturdy and grounded qualities of the logo typeface, the UI uses structured layouts, strong visual hierarchy, and minimal distractions to guide the user intuitively through the content.
WORDS CARRY CULTURE
The tone of voice is calm, proud, and timeless. As a theatre that welcomes all art forms, it celebrates creativity in every way through music, dance, storytelling, and more.
The words are simple but meaningful, focusing on what lasts to echo that history of both the theatre and the country. This this tone of voice connects the past and present, creating a space where culture, art, and community come together.
what this journey
taught me
BRAND STORYTELLING
Learned how to craft a compelling narrative that connects emotionally with the audience.
VISION DEVELOPMENT
Created an inspiring and future-focused vision aligned with the organization’s values.
COMMUNITY-CENTRED
DESIGN
Focused on inclusivity, ensuring the brand speaks to people across all backgrounds.
PURPOSE-DRIVEN
BRANDING
Ensured every element of the brand reflects a deeper mission of empowerment and unity.
Cultural Sensitivity
Developed messaging that honors Zimbabwean heritage while appealing to modern audiences.
STRATEGIC MESSAGING
Translated abstract values like ubuntu, simba, and uthando into clear, impactful brand language.
IDENTITY BUILDING
Strengthened brand identity to position the theatre as a creative and cultural landmark.